About Blinco

What Blinco is, who builds the work, what it has built before, and the rules every job is held to.

The company

Software and research

Blinco is an Australian software company that designs and builds the operational systems behind trades, accounting and logistics businesses: the dashboards, pipelines, portals and automations listed under what we build, and the websites that sit in front of them. Everything is built to order, owned outright by the client when it ships, and run without a per-seat meter.

Blinco is run by Ryan Blinco, who has spent years building and repairing operational systems for Australian businesses.

The company keeps a second bench, Blinco Research, for physics and computing work with no client attached. It sells nothing. It exists because the harder problems sit upstream of the product work, and because the habits it demands, testing against known answers, writing assumptions down and publishing the working, are the habits the commercial builds are held to.

What we build

Capability, and recent work

Payroll and leave pipelines that take a crew's timesheets and post into Xero or MYOB, with exceptions queued for a person rather than guessed. Job and fleet boards that show where every vehicle and job is, in the office and on a phone. Client portals where the customer sees the quote, the job, the invoice and the approval in one place.

Enquiry systems that land in the business's own inbox with no third party in between. Moves onto Microsoft 365 and SharePoint for offices that have outgrown the shared drive. Operations dashboards fed by the systems the business already runs. And the websites in front of all of it, four of which are on the designs page.

Recent work includes a law practice's website, enquiry system and move to Microsoft 365, and payroll, leave and estimating tools now being built for an electrical contractor. Clients are not named here; the work sits inside their businesses and belongs to them.

How a job runs

Scope, quote, build, hand over

It starts with the enquiry form: a few questions about the business and the part of the week that costs you the most. The reply comes within a working day. Then a scope in plain English that a business owner can read, a fixed quote against that scope, and a build you can watch progress. When it ships you own the source, the infrastructure and the exit. Maintenance is available and never compulsory. The process page walks through the five steps; the cost page shows the arithmetic against a subscription, crew by crew.

Anatomy of the mark

Rev B · blades extended
RefItemValueNote
M-01ConstructionCustom outlinesDrawn, not typed. No font ships these blades.
M-02Cap height H700 unitsStems 92u; geometric monoline, Futura lineage
M-03Blade extension+0.19 HN apexes pass cap line and baseline; rev B, extended
M-04Blade angle53.6°From horizontal; echoed in link markers sitewide
M-05The anomaly ruleOne per wordThe N carries it alone. Restraint is the brand
M-06The symbolThe N aloneFavicon, app icon, stamp. Wordmark and symbol share one idea

The mark, dimensioned. A wordmark in the lineage of the name-only brands: one word, one deliberate anomaly, monochrome by design

Principles

Six rules
01Owned outrightClients keep the source, the infrastructure and the exit. Software you rent is a lease on your own process.
02Rules before AIMost automation is rules. Where AI genuinely earns a place it is used surgically, priced as a rounding error.
03Boring stacksWidely used technology that any competent developer can maintain in ten years. Unusual technology is how lock-in starts.
04Plain EnglishScopes a business owner can read. If the document needs a translator, the document is wrong.
05Known answers firstTools get tested against cases where the truth is known before they touch cases where it is not. See the research bench.
06Say when to stay putTwo-person crews are told to keep their subscription. That advice costs nothing.
The work says more than this page.
What we build, what it costs, how it runs. Start anywhere; it all connects.
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